Pegie Stark Adam is Director of Stark Adam Design which she founded in 1998. Since then she has directed a number of design projects that include newspapers, magazines, corporate publications and websites.
Pegie's background in fine arts and journalism helps her develop unique design solutions for a wide range of publications.
She is a continuing affiliate of The Poynter Institute for Media Studies in St. Petersburg, Florida where she served as director of the Institute's Graphics and Design programs from 1991 to 1994. She continues to direct and teach in Poynter seminars.
She co-directed the current EyeTrack 07 research project and was co-director with Mario Garcia of Poynter's 1991 Eye Track study, reported in the book "Eyes on the News."
Previously she was a graphics editor at The Detroit News, graphics director at the Detroit Free Press, and art editor/designer at the St. Petersburg Times.
Her recent work includes the redesign of the National Catholic Reporter newspaper and website, The Repository, Canton, OH, the Ohio State University Alumni magazine and website, the Salvador Dali Museum exhibit catalogue "Dali and the Spanish Baroque" and other promotional material for the Museum.
Other redesigns include The Patriot-News, Harrisburg, PA, the Ottawa Citizen, Tech Weekly, and The Weekly for the Ottawa Citizen.
She has worked with news organizations including The Toronto Star, The Independent, London, England, St. Louis Post-Dispatch, The News & Record (Greensboro, NC), The Sowetan (South Africa), AlAhram (Egypt) and several other newspapers and organizations in the U.S. and other countries.
She worked with Garcia-Media on the redesign of the Staten Island Advance and nameplate revisions on the Hamilton Spectator (Canada).
She was a journalism associate professor at Syracuse University, the University of South Florida and the University of Florida.
She is the author of the Poynter Paper, “Color, Contrast and Dimension in News Design,” is co-author with Mario Garcia of “Eyes on the News,” the book reporting the results of the Poynter EyeTrac research 1991, and designer for Garcia's third edition of “Contemporary Newspaper Design” as well as “NewspaperEvolutions.”
The interactive, online publication of that book “Color, Contrast and Dimension in News Design,” which she created with designer/producer Anne Van Wagener received the 2002 International Interactive Design Award from Communication Arts Magazine.
Pegie has taught design, typography, color theory and application, drawing, lithography, painting, photography, and has owned and operated a lithographic print shop.
She holds a BFA in Fine Arts, printmaking, and an MA and Ph.D. in journalism and mass communications from Indiana University.
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